As the Director of Content and Social Media for Latinum Network, a multicultural consulting firm, I was responsible for the launch of their consumer-facing mobile app called Veo, which is essentially a marketing platform for brands. I conceived the voice, wrote all copy, including marketing, advertising, consumer education and promotional copy, and push notifications. Lots of moving parts when it comes to mobile, and content is quite ephemeral, so I’ll do my best to encapsulate the myriad engagement campaigns and content created on behalf of major CPG brands with a few examples:
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