The concept: Getting old is cool (or so they say). To pitch a branded microsite to Pfizer, this was the creative direction where baby boomers take ownership of their age, and their health. My Role: Copywriter.
Meet Letisha
Letisha Marrero is Californian Nuyorican Blatina writer, editor, author, and mom. She is probably dreaming of being on a beach somewhere.
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