Particularly proud of this highly-clickable subject line: 50 Shades of Conflict Indeed, the open rate for this email was about 24%. Sexy.
Category Archives: portfolio
BP: Then and Now Social Media series
As digital copywriter and content strategist, I helped create a social media mini-strategy that highlighted the dedication and longevity of BP in America. The “Then & Now” series was a photo-driven Facebook and Twitter campaign using way-cool historical images from the company archives. The result: highly shareable content
New Business Pitch: Pfizer
The concept: Getting old is cool (or so they say). To pitch a branded microsite to Pfizer, this was the creative direction where baby boomers take ownership of their age, and their health. My Role: Copywriter.
Newsletter: ParentsConnect Family Feed
In 2009-2010, I spearheaded the revamp of a busy mom-focused, weekly meal-planning newsletter to be more engaging and on-brand. The “Family Feed” was my rebranding concept–including title and tagline. I wrote all promotional and introductory copy at first, then trained and edited during production process.
Office of Women’s Health: It’s Only Natural campaign
As a content creator, women’s health advocate and mom, I was proud to be part of the creative team to produce a minisite on the government’s Office of Women’s Health to promote breastfeeding among African American women called “It’s Only Natural.” I wrote all articles and helped produce several testimonial videos, including casting andContinue reading “Office of Women’s Health: It’s Only Natural campaign”
Marketing Email: Elephanti
Elephanti is a new geo-local app. This hybrid email was to meant to entice new registrants and new vendors. Given my Deal Chicken past, I had to resist every urge to make pithy puns. But elephants are too classy for that.
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